
Since '93 BTI has been supporting bicycle retailers across the US. With over 300 brands and 20,000 parts and accessories, BTI has become a mainstay partner for most all bike shops.

Interested in growing your brand's reach across the Rocky Mtns with the best retailers? Let's chat!

We help brands grow by connecting them with the right dealers. Hosting staff clinics and supporting their community with demos and events. We make sure your brand reaches the people who matter most.

We help retailers stay ahead with the latest trends, navigate programs, and hands-on product knowledge. Think of us as your go-to advisors and problem solvers, helping your store run smoother and sell more.
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